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About UndercoverWear

In 1977, looking for an alternative to her 9 to 5 job, Tiffany James created the winning concept of UndercoverWear. Together, with her husband Walter, they built their company into the multi-million dollar business opportunity it is today. The company was the first to show luxurious lingerie and naughty little under things in the privacy and comfort of the home. We were the first company to offer a product line that includes everything from comfortable flannels to an exciting array of bedroom novelties.

Through the years, Walter and Tiffany James built UndercoverWear across North America and ultimately become the leader in the romance industry encouraging women to enjoy their femininity and sensuality. Today, UndercoverWear continues its legacy with its online stores.

UndercoverWear's goal has always been to offer women the solutions to looking and feeling better, as well as, how to put the "magic" back into their lives and relationships.  With a product line that ranges from comfortable pajamas to romantic lingerie, luxurious "pamper me" products and, of course, a complete line of Bedroom Accessories, along with an incredible business opportunity to enjoy more financial independence - UndercoverWear is the company more and more women are choosing to shop with, have fun with, and change their romantic lives with.

UndercoverWear Timeline

1975 - Tiffany and Walter James open "Tiffany's Undercover Boutique" a Boston store specializing in clothing, shoes, and lingerie.

1977 - Tiffany James holds the world's first "Home Lingerie Party" in her mother, Adrienne's home and UndercoverWear is created.

1983 - Tiffany, Walter and UndercoverWear appear on the "Phil Donahue Show"

1983 - UndercoverWear signs the 10,000th UndercoverWear Agent

1984 - Tiffany appears on the "Oprah Winfrey Show"

1985    UndercoverWear issues its first Monthly Commission Check of $75,000 to Top Achiever 

1992 - UndercoverWear signs the 100,000th UndercoverWear Agent

2001 - UndercoverWear remains a family-based business as Walter and Tiffany's son, Jamie, is named President of UndercoverWear.

2003 - UndercoverWear introduces its Bedroom Magic Adult Novelty division 2005.   

2005 - UndercoverWear introduces its UndercoverCare Spa Division.

2007- UndercoverWear is the first company in the industry to celebrate 30 Years of Success. We are still proving that Nobody Does It Better!

2008 - UndercoverWear creates "Nighties for the Needy" Charity Campaign

2011 - UndercoverWear Agent, Erin Bacon sells $20,000 personally in one month, setting a company sales record.


2012 - UndercoverWear partners with Chippendale's in Las Vegas to create an exclusive line of lingerie & romance products.

2014 - UndercoverWear sells its Home Party Division

2018 - relaunches with a focus on women, lifestyles and blogs for the new millennium

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